About Us

Pete Billac, founder and CEO of Swan Publishing, is an author / lecturer / humorist, and one of the most sought after speakers in the country. One of his books, HOW NOT TO BE LONELY, grossed over $82  MILLION DOLLARS. He has written 60 books with 47  that sold over one million copies.

Pete makes his audiences laugh-hard. His speeches are entertaining, refreshing, and informative, and he plays mostly to standing-room-only audiences. He enjoys people, and more so he loves to help people. He makes time for almost everyone, and he likes what he does; you can feel the excitement as he charms all audiences with his winning smile, quick wit, and candor.

Pete conducts seminars at writers’ conventions, at universities, and for Fortune 500 companies. Cruise lines seek his services because he is able to mix messages with laughter. He has appeared before more than 5000 civic, social and business groups on marketing, writing, health, motivation, relationships and money. Look at the list of but “some” of his books.

Pete attributes the success of his books to the fact that he writes for the MASSES, in LARGE letters, SMALL words, he researches his topics like Columbo, he CANDIDLY tells what he wants to convey,  and most of his books sell for under $10. Each can be read in a few hours.

“If you are familiar with my style of writing, you’ll recognize that I want each book to ‘tell a story’ with hopes that it is both enjoyable to read, and that you understand what I’m saying. I like to ‘slip in’ messages so it won’t seem like preaching. It will not read like a textbook, but one you can learn from and (hopefully) enjoy. Reading a textbook seems like homework.

“And gosh, I get blasted by MANY writers, English teachers, and grammarians because of my CAPITAL letters,  italics,  quotation marks,  bold letters, and unmistakable (faulty) punctuation. I just want my readers to not MISINTERPRET what I’m saying! I write as if talking to a friend, and since I’ve been writing WRONG, I’ve sold more than 40 million books.

The three easiest things to do in life is to CONDEMN, CONDONE and CRITICIZE.  I write for COMMUNICATION, SUBSTANCE, and I write the TRUTH. I “talk” to readers in my books.  My books on MLM companies have helped over 3 million become millionaires, and tens of thousands with an annual income of from $50,000 to $800,000.

“You won’t need a college degree or a dictionary at your side to read what I write. I also do FREE radio shows around the world. I LIKE what I do and I play business like a game; I have fun and make a profit. My YOUR HOME-BASED BUSINESS book has sold more than 6.2 million copies, and it sincerely HELPS people regardless of the company; it SELLS and TEACHES.

It’s perfect for any MLM in that it explains what a `Pyramid Scheme IS and ISN’T, and it tells WHY you failed and HOW you can NOT FAIL – this time. It is (presently) my favorite book. I’m candid and “tell it like it is.” My books on companies help you make an “informed decision” before you join some crackpot business. I implore you to TELL- not SELL!   I thank God every day for my good fortune.

I’ve written novels, but my HOW TO books sell best, and have an extended shelf life. I decide on a topic that interests me, I research it thoroughly, and tell others about it in easy-to-understand words. I try to make my books informative AND entertaining.  In this fast-paced world, almost any of my books can be read from cover to cover on a short airplane ride.

“WRITING a book is fun and easy. SELLING them is work, but not for me, I LOVE work. I live for the challenge. A MONKEY can WRITE a book, but it takes a TEAM of monkeys to SELL it! Most new writers think they can write a book and sail away on their yacht to Tahiti. It does happen that way, but RARELY.

The first year after I wrote my …LONELY book I gave 677 talks to any group who would have me; FEW writers will work that hard. In the past 25 years I’ve spoken to over 5000 groups, appeared on about 200 national TV shows, thousands of radio shows, and as many newspaper interviews. NEW writer’s feel that EVERYONE wants to read THEIR book. WHY? Who ARE you? Absolutely NOBODY cares about YOUR life (or mine) unless we’re Mass murderers, royalty or celebrities.

For people to read what you write, you have to entertain and/or help; I try to do both. With my MLM books, people want to know how can you help ME – lose weight, remove wrinkles, live longer, become healthy, make MONEY. NOBODY CARES unless you can help THEM, or  unless you’re famous or infamous. These are FACTS! Most new authors never understand that. They just don’t know that they don’t know!

“Yes, they think EVERYONE will read their book. When I advise a new writer, I tell them the truth! I look at their manuscript and give them advice. If they want my help, I’ll give it. 

“I warn them of the work it takes; book store autograph sessions, the numerous radio, TV and newspaper interviews, (you hope you get), the speeches, meetings, seminars,  travel, waiting in airports, getting lost, renting cars, hotel rooms, sleeping in your car on long trips, spending money you DON’T have trying to promote your book. It’s all part of the game. If you’re willing to do this, if you persevre, chances are you’ll win.

“MOST books sit on the shelf in retail stores crammed (spine only showing) between a million other books. If people don’t KNOW about your book, they will never buy it, and it sits there and is later returned to the distributor who returns it to you. You MUST find a way to ‘get the word out’ or your book will die. Yeah, it’s work. Is it worth it? YES!

“I had been rich, but invested in two things in Texas; real estate and oil. Those who owed me money wrote their own books – Chapter 11, Chapter 7 and Chapter 13. I not only LOST whatever money I had, I lost what was a ‘guaranteed’ income for LIFE, and of course, dignity. I OWED over $800,000 and my creditors didn’t want a story, they wanted money. They loaned me money or sent merchandise, and they wanted to be paid back.

“People asked why I had written a book such as HOW NOT TO BE LONELY. My answer was, ‘MONEY, loss of dignity, and to HELP others – in that order. I told you that I’m candid. Here’s a for instance. MANY say they are in the business to help others. “Gimme a break!”  They are in it for the MONEY! IF they can help others at the same time, that’s great. And I like appreciation; DON’T WE ALL!? SORRY for writing so much, I get carried away. God bless”

PETE BILLAC is a maverick; he writes only what pleases him. He is truthful, candid, and fears little. He has either edited, published, written, or ghost written over 500 books about a variety of subjects as well as more than 1000 short stories, and jokes for some of America’s top comedians. He has a Bachelor or Science degree in Geology, and a Masters in both Physics and Chemistry. He’s never worked in either of those fields in his life. He chose a life of adventure.

He was born into poverty but – he started doing business in his teens. He bought and sold Christmas trees (maybe the FIRST to dip them in paint to keep the dry trees sticker’s from falling). He bought manure from nearby farms and sold it in bags for fertilizer. He chipped paint (From New Orleans to Nairobi) on a freighter. One summer he worked in the Kaiser Aluminum “pot room” with temperatures above 160 degrees, and as a Roughneck on off- shore oil rigs in the Gulf of Mexico as well as a “Rabbit” on the docks in New Orleans while teaching school.

Pete earned an athletic scholarship to Tulane University. He served stints in the US Navy and US Army, he worked as a salvage diver, taught 8th grade history and science for one year, set 31 world records in spear fishing, and did work with Jacques Cousteau. He won the US Army Triathlon,  and has trophies for tennis, golf, sky diving, Tai Kwon Do, boxing, track , football . . ..”STOP, “he says. “Sounds as if I’m 200 years old and could never hold a job !”

But, as an adult he has had jobs. He did stunt work in Hollywood, he was a real estate investor, he’s owned a charter airline, a modeling agency, a string of art galleries, night clubs, drilled for oil, and owned a coconut plantation in Mexico. He taught snow skiing in Aspen, and water skiing and scuba diving in Miami. He now lives on his cattle ranch in the Texas Hill Country. He has, to be sure, lived a full life. “And it isn’t over yet,” he smiles. And, it isn’t.

He writes two or three  books a year that HELP people with health, life, or business. He flies to conventions around the world and, he truly does make his audiences laugh – HARD! He conducts radio interviews from his home to countries around the world, and his attitude is ALWAYS positive. “If you think you CAN, or think you CAN’T, you are right,” the prolific author adds.

His Mafia vendetta book, THE ANNIHILATOR, sold over a million copies. His biography on war hero and Congressional Medal of Honor recipient, Roy P. Benavidez (no longer in print since Roy died in 1998) was a runaway best seller. Another, about light-heavyweight champion of the world, Willie Pastrano, has a great chance of becoming a movie, and well…look through the book catalog and see some of the books that Pete Billac has written.

Pete Billac is an authority on dating and solving problems in relationships. All his books are best-sellers…” – Phil Donahue

“The ladies were so taken with Mr. Billac’s speech, they were screaming for him to be the featured speaker at our Thirty-Fifth Annual Awards banquet.”                                       Ouida DeBruhl, Mid-States Women’s Conference

One of the funniest and most charismatic speakers I have ever heard; he breathes life into every topic. Be sure to attend any meetingYou can where Pete Billac is featured.”                            Ken Collins, Radio Celebrity Host

Pete is a dynamic motivational speaker regardless of the topic. His communication skills are awesome, and his presentations are flawless. He never uses notes, and he is very, very funny.”  Roger Arnhardt, Publisher

Pete Billac is an authority on dating and problem-solving in relationships. All of his books are best-sellers…”  Sally Jessy Raphael, TV Personality

You can email Pete Billac directly; pete@swan-pub.com or CALL him (512-756-6800). He will HELP you find a “system” that suits YOUR personality for marketing, and if you’re a writer, he will give you advice (no charge) that will help you write and market your book.