Trade Shows

Many of these books are on Network Marketing. There are MANY ways to get customers, and I tell you about it on this website, and in my book about Home-Based Businesses. If you email me (pete@swan-pub.com) I’ll put you on my FREE mailout list to give you hints and tips every several weeks. In a Promo Packet I’ll email you, are ways that I give so that you might CHOOSE “a” way that YOU might market your business.

   In it, I have a section on TRADE SHOWS. These DO cost some money, many are held where you might have to FLY (or drive a long way) to get to them, but they are one of the BEST ways to “jump start” your business. I’ve been speaking AT trade shows for s few decades, and in visiting with those who participate, a vast majority have changed their financial lives FOREVER from but one or two of these shows.

What I’d like you to do is to PLAN AHEAD a few months. If you have LARGE products that you market, it is NOT as easy as if you have pampllets, maybe books, a video screen, and a person to stand behind the table and TALK to people.  These are some suggestions and examples.

A few years ago I wrote a book on INDOOR AIR POLLUTION and UNSAFE WATER. This meant that those who want to work the show, needed a truck or van to haul their wares,  and DRIVE to the show and display these items.

It is MUCH easier if you can use a method to get people TO your booth where they will listen to what you have to say. I suggest (of course) that you use one or more of my books as a giveaway. Now, people go to FREE like a shark to blood, but you can’t give EVERYONE a free book(s). I’ll be rich and you’ll be broke.

 So, I devised a plan to have a DRAWING for the books, and give a book or books ONLY to those who sincerely seem interested in YOUR business.  The books eith SELL your business FOR you, or lead them to YOUR business. At a show several years ago, there were 4 vendors selling the same item. This sometimes happens if the show director allows it. It was a 3-day show.

The 4 vendors tried to make an appointment with people to tell them and show them what they were marketing, In 2 days, the 4 vendors got 7 appointments collectively. I pursuaded one vendor (3 declined) to use my books in a drawing the 3rd day. That last (half-day) the vendor using MY method had contact information on over 700 people. The other 3 (collectively) had 12  NAMES of prospective customers.

Below is the listing of a TERRIFIC Trade Show being held in San Diego, March 3rd and 4th,  and another in San Francisco, April  28th and 29th. I KNOW the person puting on these shows, and I’M going to be there to speak and to HELP people. For INFORMATION, you can go to their website WaHBExpo.com, or email DEREK ROMO (Derek@wahbexpo.com) or CALL HIM at 888-955-4287 Ext 2. 

Again, I’LL be there. I don’t make a fee for directing you, but when you call (or email)Derek, mention my name. I hope to see MANY of you there. Please come up and say hello. It is a truly TERRIFIC venue for those want to market their products, and an even better place to CHOOSE from all those showing their products. God bless.   Pete Billac